Exploratory Case Study
Exploratory research - Wikipedia
Exploratory research is research conducted for a problem that has not been studied more clearly, intended to establish priorities, develop operational definitions and ...
Exploratory Case Study
However, most research has dealt with treatment for sexual deviations (stevenson and wolpe, 1970 edwards, 1972 lazarus, 1971), marital problems (fensterheim, 1972), socially anxious college students (hedquist and weinhold, 1970), and chronic schizophrenics (weinman et al. While there is consensus in the literature on the conceptualization of assertiveness and its acquisition through learning there is no similar agreement on measurement. An exploratory study of assertiveness, aggressiveness, and consumer complaining behavior abstract - authority, self-denial, personal quilt, and aggressiveness are embedded in traditional western culture.
In contrast to previous studies, greater theoretical conceptualization should precede attempts to relate personality measures and complaining. Furthermore, in the past few years there has been an increasing interest in the concept of assertion and the distinction between assertion and aggression (galassi and galassi, 1977 alberti and emmons, 1974 jukobowski, 1973). Talarzyk, predicting and profiling consumer satisfaction and propensity to complain, paper presented at the research symposium on consumer satisfactiondissatisfaction and complaining behavior, indiana university, bloomington, april 21-22, 1977.
There are also do-it-yourself manuals available. Complaining to the manufacturer when a favorite product is discontinued. Its implication is that even well-informed, educated consumers may fall to effectively articulate their grievances because of undue aggressiveness or non-assertiveness.
Factor vi is closely associated with two items, (15) believing that slow drivers are be better off without freaks. According to the assertiveness model and the definitions of assertivenessaggressiveness, the reactions to frustration would be based on different considerations for different individuals response of an assertive individual f (available alternatives and probable outcomes) response of a non-assertive individual f(the amount of anxiety associated with the alternatives) response of an aggressive individual f(the magnitude and intensity of frustration) only in assertive behavior are the consequences of the action fully considered beforehand. Inspection of the structure matrix of correlations (not reproduced here) yielded similar results and did not provide any additional guidance.
This applies to the aggressive as well as non-assertive consumers. Although the assertiveness model does not postulate completely dichotomous traits, it clearly distinguishes between assertive and aggressive behavior. Lets say that you predict that there will be a relationshipbetween two variables in your study.
This interpretation is suggested by the following high weights (4) being openly critical of others (5) calling unfair behavior to the attention of the offender (6) showing anger by name-calling or obscenities and (7) speaking out in protest when someone takes ones place in line. To further refine the role of assertiveness in a consumer context should be an interesting task. Contrary to what might have been expected, complaining to retail store displayed the weakest relationship to the assertivenessaggressiveness variables. Kraft, consumer perceptions of business fraud a key variable in complaint and repatronage behavior, paper presented at the southwestern marketing association meeting, new orleans, march 23-26, 1977. For example, why is complaining to a manufacturer when a favorite product is discontinued better explained by aggressiveness and assertiveness than are other forms of complaining? Both aggressiveness and assertiveness account for more of the variation in situations of satisfaction blockage due to product unavailability, than they do when frustration is caused by product failure in meeting expectations.
Case study - Wikipedia
In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case ...
Exploratory Case Study
Exploratory Research: Definition, Methods & Examples - Study.com
In this lesson, you'll learn about a type of research called exploratory research. You'll achieve a general understanding of the topic through...
Exploratory Case Study
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CASE STUDY RESEARCH - madeira-edu.pt
Therefore, the factors were rotated to a fairly oblique terminal solution. Again, notice that the term two-tailedrefers to the tails of the distribution for your outcome variable. Liefield, profiling personality traits of complaint letter writers, paper presented at the research symposium on consumer satisfactiondissatisfaction and complaining behavior, indiana university, bloomington, april 21-22, 1977. In considering the total structure as well as the pattern of this factor, it seems to lean slightly toward the non-assertive side of the continuum. One hundred nineteen undergraduate students at a major private university participated in the research study by completing a self-administered questionnaire.
Moreover, the explanatory potential of other promising personality constructs should be examined. The results are summarized in table 1. If your prediction was correct, then you would (usually)reject the null hypothesis and accept the alternative. Although alberti and emmons in their highly influential work (1974) describe some consumer situations among what they refer to as typical situations in which assertive behavior is called for, there has to our knowledge only been one published research study on assertiveness in a buyer-seller context. Edwards, case conference assertive training in case of homosexual pedophilia, j.
Although there is, to our knowledge, no programs that are specifically tailored to consumers, many universities now offer courses in assertive training in their extension programs. Since assertiveness constitutes a learned behavior (as demonstrated in the psychiatric and psychological literature), and if non-assertive individuals consciously limit their remedy options by avoiding complaining (as suggested by the assertiveness model and the empirical results reported in this study), it follows that consumers can be through assertive training to better handle conflicts with sellers and manufacturers. Since most consumer dissatisfactions are not voiced, and research has shown that about one in every five purchases results in some form of consumer problem (best and andreasen, 1977), assertive training for consumers may be a viable addition or alternative to current consumer programs. Wilkie, ann abor, mi association for consumer research, pages 105-110. In such cases, it is clear that consumer information and education policies do not suffice, and protection and regulation may miss the mark. To further refine the role of assertiveness in a consumer context should be an interesting task. Since brand shifting, purchase or patronage termination, or total inaction are responses that do not require intercommunication, one would expect that complaining, which is an intercommunication initiated by the consumer, to be less likely a response of the non-assertive consumer. Respondents were chosen selectively to represent all class levels and both sexes. In order to reduce the influence of differences in product type, all of the preceding situations were limited to grocery-store items. An exploratory study of assertiveness, aggressiveness, and consumer complaining behavior abstract - authority, self-denial, personal quilt, and aggressiveness are embedded in traditional western culture.2 CASE STUDY RESEARCH design, analysis, and reporting issues--and not merely the more traditional focus on data collection or fieldwork. The overall goal of this book ...
Case study as a research method - psyking.netcase study as a research method 2 investigate contemporary real-life phenomenon through detailed contextual analysis of a limited number of events or conditions, and ...
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The figure shows ahypothetical distribution of absenteeism differences. Liefield, profiling personality traits of complaint letter writers, paper presented at the research symposium on consumer satisfactiondissatisfaction and complaining behavior, indiana university, bloomington, april 21-22, 1977. Inasmuch as consumer behavior is goal-directed, frustration develops when the goal actually attained is something less than the goal sought, or when the goal sought requires more resources (money, time, energy) than the consumer is able, willing, or expecting to spend in order to achieve the goal. From an economic perspective, consumer complaints complement purchase choices as signals to producers to adjust the allocation of societys limited resources Buy now Exploratory Case Study
Factor iii includes what appears to be congeniality or high regard for human beings but is difficult to interpret when the whole set of weights is considered. However, most research has dealt with treatment for sexual deviations (stevenson and wolpe, 1970 edwards, 1972 lazarus, 1971), marital problems (fensterheim, 1972), socially anxious college students (hedquist and weinhold, 1970), and chronic schizophrenics (weinman et al. Edwards, case conference assertive training in case of homosexual pedophilia, j. Respondents indicated the extent of their agreement or disagreement on a six-point scale with each of the above situations. From a managerial perspective, complaints represent potentially valuable information to guide marketing strategy Exploratory Case Study Buy now
Assertive behavior has been defined as that complex of behaviors emitted by a person in an interpersonal context which express that persons feelings, attitudes, wishes, opinions or rights directly, firmly and honestly while respecting the feelings, attitudes, wishes, opinions, and rights of other persons. In the final analysis, it is up to the subjective judgment of each party involved to determine whether or not a specific act is to be considered assertive or aggressive. In contrast, wall, dickey, and talarzyk (1977) found that propensity to complain was related to a personality-like factor extracted from a set of ad-hoc aio statements. Its implication is that even well-informed, educated consumers may fall to effectively articulate their grievances because of undue aggressiveness or non-assertiveness Buy Exploratory Case Study at a discount
For instance, lets assume you are studying a new drug treatment fordepression. The three variables most closely associated with factor iii are (8) having no difficulty complimenting or praising others, (9) finding no difficulty maintaining eye contact in a conversation, and (10) disagreeing with the statement that bullfight watchers would be given a taste of the suffering of the bull. This paper describes such an exploratory study of the relationship between complaint tendency and the personality traits of assertiveness and aggressiveness. Weinhold, behavioral group counseling with socially anxious and unassertive college students, m. The differences between control and experimental groups were found to be relatively weak but in the expected direction Buy Online Exploratory Case Study
Respondents were administered the following instruments (1) a set of measures concerning consumer complaint behavior and (2) a battery of items to assess individual assertivenessaggressiveness. Hence, the purpose of the principal components analysis was to minimize the cross-products of the factor loadings on the reference axes in order to obtain simpler factor structures without the restriction of orthogonality. This applies to the aggressive as well as non-assertive consumers. Jacoby, towards defining consumer psychology one psychologists views, paper presented at the american psychological association, 77th annual convention, washington, d. The assertiveness model highlights some of the negative consequences caused by too close an adherence to such values and suggests a way for emancipation Buy Exploratory Case Study Online at a discount
A and variable b will be related (you dont care whetherits a positive or negative relationship). In the absence of rigorous validity assessment, which was beyond the scope of this investigation, the results are tentative and should be regarded as exploratory. The important thing to remember about stating hypotheses is that you formulate yourprediction (directional or not), and then you formulate a second hypothesis that ismutually exclusive of the first and incorporates all possible alternative outcomes forthat case. Actually, whenever i talk about an hypothesis, i am really thinking simultaneouslyabout hypotheses. Assertive training for consumers does not mean expensive psychological counseling Exploratory Case Study For Sale
Consequently, frustration can develop in both post-purchase and pre-purchase situations. The figure shows ahypothetical distribution of absenteeism differences. Liefield, profiling personality traits of complaint letter writers, paper presented at the research symposium on consumer satisfactiondissatisfaction and complaining behavior, indiana university, bloomington, april 21-22, 1977. The differences in the possible sources of consumer dissatisfaction and targets of complaint communications suggested that several dependent measures of complaining be used. The assertiveness model developed in counseling psychology is described and translated into a consumer context.
From a managerial perspective, complaints represent potentially valuable information to guide marketing strategy For Sale Exploratory Case Study
Liefield, profiling personality traits of complaint letter writers, paper presented at the research symposium on consumer satisfactiondissatisfaction and complaining behavior, indiana university, bloomington, april 21-22, 1977. Moreover, the explanatory potential of other promising personality constructs should be examined. One of the earliest conceptualizations of frustration reactions was the frustration-aggression hypothesis (dollard et al. If we want to learn mere about the grass-root dimensions of consumerism, the reasons why and the conditions under which some consumers voice their dissatisfaction, while others passively seem to accept or adjust to deficiency or injustice, we have to go beyond such surface variables as socioeconomic characteristics, political commitment, and consumer awareness of unfair practices and of channels for redress Sale Exploratory Case Study
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